Why Financial Planning Is An Act Of Love

3 ways your financial plan says "I love you"

Photo by freestocks.org on Unsplash

According to the National Retail Federation, Americans will spend an estimated $19.6 billion on Valentine’s Day this year. With a little more than half of the American population participating in Valentine’s Day giving, that breaks down to about $143 per person.

While chocolates, candied hearts or a night out on the town can be great ways to express your love, I would argue that financial planning may be the ultimate act that says, “I love you and I care about you”.

Here’s why: 

After 25 Years, This Is What I Am Thankful For


November 22nd, 1992.

That was my first official day as a financial planner. For several months, I had been working hard to get licensed, establish a network of contacts, and get set up to hit the ground running, but Wednesday, November 22, 1992 was my official first day on the job.

My manager generously allowed me to celebrate by taking the next day off. The fact that the next day was Thanksgiving and he wanted to spend it with his family, I am sure was just a coincidence.

Back then, the only days we had off were Sundays and major Federal holidays. The Friday after Thanksgiving was not one of them. So, on Friday the 24th I was back at it – or maybe I should say “at it” since I hadn’t really even gotten started yet.

Veterans Day 2017

World War I officially ended at “the eleventh hour, of the eleventh day, of the eleventh month” in 1918. A year later, Woodrow Wilson proclaimed November 11th to be “Armistice Day”.

Congress declared November 11th to be “Veterans Day” in 1954. Since then, we’ve taken this day to recognize and honor all military veterans, both living and dead, who have honorably served in the U.S. Armed Forces.

If you are a military veteran, thank you for your service.