Trick or Treat. Americans will spend $6.9 billion this Halloween
Every year my kids talk me into getting dressed up for Halloween. Last year I bought a lab coat, some funny glasses and a wig, and became a mad scientist. The year before they painted a mustache on my face, gave me an old pair of overalls, and morphed me into a train engineer.
This year, my girls are really into the Harry Potter series. I told them I could break out the overalls and garden tools and be a “hairy potter”. They didn’t like that idea.
The Halloween committee (that would be my two girls and our dog, Leo) took a vote and decided I would be Lord Voldemort, “the Dark Lord”, from Harry Potter. Whoever that is.
It got me to thinking, “How much is all this costing me anyway?” Then I wondered, how much does Halloween cost all of us? Turns out, there are people who track these numbers.
In September, the National Retail Federation commissioned a survey to gauge consumer behavior and shopping trends related to Halloween spending. According to the NRF’s survey, nearly 2/3 of Americans age 18 and older plan to celebrate Halloween this year.
That’s 158 million of us; down from 170 million last year. On average, we will spend $75.03 per adult, a drop of $4.79 or about 6% from a year ago. Either way, it’s a lot of money.
Source: Prosper Insights & Analytics™, Monthly Consumer Survey, SEPT-13
In all, Americans will spend just under $7.0 billion on Halloween related products in 2013: $2.08 billion on candy, $1.96 billion on decorations and nearly $3.0 billion on other must-have necessities like Lord Voldemort masks, holiday decorations, and party supplies. Nearly 1 in 7 of us will even fork over hard earned cash to dress our pets in Halloween costumes. Now that’s scary.
If you know where I can find a Lion’s mane for Leo, let me know.
Until then, I wish you and your little wizards a happy, safe Halloween.
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